Have you ever felt the power of speed? That
is exactly what one new Salesforce Streaming Connector brings you: real time,
made real.
The connector is based on Salesforce
Streaming API, which makes use of a technology that transmits data in a
practically continuous manner, without waiting for the whole data set to
arrive, enabling you to manipulate the data almost immediately after arrival.
Moreover, the Salesforce Streaming API
helps you to focus your data transfer on the relevant data only, as it follows
a publisher-subscriber model. In it, users subscribe to channels that broadcast
specific data changes defined via SOQL queries. Thus, for example, a channel
can be designed to inform changes in email addresses available on clients’
accounts.
What are the Benefits
An architecture with a focused real-time
processing can have a huge impact on how your business functions, because you
have knowledge as transactions take place.
With continuous data processing, a small
amount of transactions is processed every time, making the data available as it
arrives.
Figure 1
The benefits are plenty: data access is
boosted, the necessary resources are reduced, and uptime is improved. These
advantages can have an enormous effect on your business, by helping you
outperform your competitors and increase your profits.
When to Use Real Time Integration
Continuous data processing can have a
serious impact on several areas of your business. Three important ones are: an
improved customer service, vendor independence and error reduction.
Improved Customer Service
Having continuous information feeds can
influence the way customers respond to incentives. Their responses can be
analyzed almost instantly, and incentives adjusted accordingly. Inventories can
be updated timely and production efforts reduced. Customers can have receipts
sent to them immediately after purchasing, and enjoy the feeling of almost
instant gratification.
Vendor Independence
The capacity to continuously transmit data
between different applications, frees you from being dependent on a single
vendor. In this manner, you can choose the systems that you believe are the
best for each different need.
Error Reduction
Continuous data updates ensure that the
correct data is always available. Changes in contact information, banking
details and other data is immediately reflected across your integrated systems,
reducing inconsistencies and ensuring error-free timely responses.
So, why is this Technology so Efficient?
The answer is simple: the foundations
behind it. The Salesforce Streaming API uses several proven technologies that
combined, optimize the data transfer.
The asynchronous communication is based on
the widely accepted Bayeux protocol and Ajax methodology, ensuring a persistent
client-server connection, where events are incrementally handled and
interpreted on the client side immediately on arrival.
Long polling or Comet Programming minimizes
the amount of messages sent, by waiting until data is available to be
delivered, eliminating no-data messages.
Adding to these technologies, DBSync user
friendly interface ensures that the integration process is done in a fast and
easy manner, permitting you to self-design your integration processes.
Concluding
We have seen that real-time integration can
have a huge impact on your business. Customer needs are swiftly serviced,
business performance information is current, and production and delivery are
focused towards your business’ most important needs.
This continuous integrated data flow can be
easily achieved with DBSync’s Salesforce Streaming Connector, enabling you to
create the real time architecture that optimizes your business.
Find this exciting? Go to our website
(https://www.mydbsync.com ) and try it for free. If you have any questions,
contact us, and one of our representatives will get in touch with you.
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